PPC (pay-per-click) is an overall marketing term which covers all paid digital marketing campaigns where advertisers pay publishers and platforms to direct traffic back to their site.
Are you getting enough traffic from your marketing platforms? Need to know how to maximise your ad budget this year?
Grazitti shares the PPC trends and statistics you need to know in this infographic.
Here are the predictions for this year:
Increase in budget
The rise of Artificial intelligence
The rise of Programmatic Advertising
Check out the infographic for more detail.
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